I’ve spent most of my life finding different ways to stay close to horses.

These days, that looks like a camera in my hand, a little red horse of my own, and a business built around the world I never really wanted to leave.

Here’s how we got here. ↓

hi, I’m Julianna.

this wasn’t exactly the plan.

Horses were the plan. Photography wasn't.

I grew up riding, found reining as a teenager, and spent years showing before I ever imagined photography could become a career. The camera came into the picture somewhere along the way - first as something I enjoyed, then as a way to stay connected to the horse world, and eventually as something much bigger.

I started photographing more horses. More shows. More people. Somewhere between the long weekends, late nights editing and thousands of miles on the road, I realized I'd built something I cared enough about to bet on.

So I did.

In 2026, Julianna Jones Creative became my full-time work.

sometimes loving horses is the hard part.

Horses have given me some of the best parts of my life. They've also broken my heart in ways I didn't know they could.

I've loved good horses, lost good horses, stepped away, and spent a few years wondering what coming back was supposed to look like.

During that time, photography gave me a different place in this world. I could still stand at the rail. Still care about the run. Still notice the little things. I just wasn't always ready to be the person riding into the pen.

I think that changed the way I photograph horses more than anything else.

You learn not to assume you'll get another ordinary day.

now I’m finding my way back.

I realized watching from the rail wasn't quite enough anymore.

So these days, I'm a horse owner again, letting my reining prospect grow up and slowly finding my way back toward the side of this world I knew first.

It'll be a while before we're the ones walking into the show pen. And after years away, I'm sure coming back won't feel quite like picking up where I left off.

I'm looking forward to finding out what it feels like anyway.

a few things you should probably know.

BRAND VALUES

Do good work. Don't be an asshole. Get THE shot.

MY TOXIC TRAIT

Thinking “That's really not that far of a drive.”

PATIENCE LEVEL

Excellent with horses who have suddenly forgotten everything they've ever learned the second the camera comes out.

MY CAMERA ROLL

Professional photographer. Thousands of terrible phone pictures of my own horse.

A DANGEROUS SENTENCE

“I have some thoughts.”

MY FAVOURITE PART

Getting to care about other people's horses for a living.

MY HORSE WORLD

Reining first, but endlessly curious about how other horse people do things.

PLOT TWIST

I have an honours degree in Bioveterinary Science. Naturally, I became a photographer.

The best part of this job is that I get invited into other people's versions of this life - the horses they're proud of, the businesses they're building, the milestones they've worked for, and the ordinary days they don't want to forget.

If that's what brought you here, I'd love to be part of it.